2025 K-Tourism Roadshow in Hong Kong

From September 13 to 14, 2025, Linkiss participated in the 2025 K-Tourism Roadshow in Hong Kong. The event was organized by the Korea Tourism Organization (KTO) and aimed at engaging Hong Kong's lifestyle-oriented consumer base with Korean tourism offerings, including medical aesthetics.

The roadshow was held in a prominent shopping mall venue, giving us direct access to a large volume of lifestyle consumers. This B2C-focused format allowed our team to introduce the FaceOn platform to potential users who may not have previously considered medical tourism to Korea.

We set up a hands-on demonstration station where visitors could explore the FaceOn app, browse clinic profiles, and ask questions about the consultation process. The format proved effective for organic engagement and downloading the app on the spot.

Hong Kong, as a high-income, English-proficient market with strong cultural affinity for Korean beauty trends, is a strategic early market for FaceOn's expansion. This participation helped raise brand awareness and generate quality leads among the target demographic.